Banner

Literally, banner; A poster, usually with a picture, hung out in front of the crowd, intended to announce or promote something. Many modern art designs and movements have contributed greatly to the development of the contemporary poster language. The basis for any advertisement is to be able to appeal to the right audience at the right time. The poster has been known as a separate expression language from the time it was first used to the present day. Brief poster; It can be said that the product, object, line of business or service is expressed in a more interesting and effective way.

History of the Banner

When it comes to posters, the history of the poster is one of the most curious subjects about the poster. If we look at the history of the use of posters, it was used in Ancient Greece and Rome; it will be seen that official declarations and pictures that interest the public are written and drawn on the walls. The first poster drawn on paper was seen in France in the 15th century. With the development of printing in the following centuries, posters reproduced by wood and lithography were published. The fact that the printing technique has reached today's conditions has brought with it the situation that the poster and poster making are an art branch.

The word originates from French. Today, posters have replaced the advertisements made by criers in times and places where the arts of printing and painting did not exist or have not yet spread and the majority of the people were illiterate. The poster was generally seen towards the seventeenth century in Europe and was mostly used to announce theaters and fairs.

What is a Banner?

The first question that comes to mind when it comes to posters is what is a poster. In answer to this question, it can be said that it is a poster that is hung in places where it can be seen and usually has a picture on it. The poster usually consists of a text and a picture. There are no pictures on the posters organized by the official authorities and aiming to announce a news. On the posters, which have the quality of advertising, the picture is usually given great importance and the text is accepted as the complement of the picture.

It is obvious that posters can take on various shapes according to the taste of the artist. However, some basic conditions can be determined for banners in general. Poster color parts should be large, details should be few, composition should be closed and messy. The text is seen as at least as important as the picture. Sometimes one bad piece of writing can destroy the impact of an entire poster. It is necessary for the text to catch a harmony that creates harmony with the picture, as well as being minimal and striking. Pictures filled with lines are not seen as successful posters in terms of art; because the poster is used as a short and precise style of expression.

What are the Purposes of Banner Usage?

Today, when asked what are the uses of posters, a few basic issues come to mind in general. These:

It is used to indicate the program and hours of theater and cinema shows. For this purpose, the poster is hung in places where the public can easily see the information in question (at the entrances of theaters, cinemas and official offices, on crowded and frequent streets, etc.).
It is used for advertising purposes and you can think of posters that are hung to make all kinds of advertisements.
Posters are used for notifications, information and awareness-raising activities, and advertisements of public and private institutions.
It is also used in the field of education for all kinds of notifications, giving information, raising awareness and publishing various advertisements.

How to Make a Banner?

When the poster issue is opened, one of the most researched topics is how to make a poster. We can list the points that should be given importance in this regard as follows:

The banner advertisement must be readable. Legible fonts should be preferred while designing the poster.
Fluent, understandable and correct sentences should be used in the poster; Care should be taken to ensure that the poster is understandable by the target audience.
The layout of the poster should be in a way that does not distract attention and the poster should be designed with harmony that can be understood at a single glance.
The most important detail to reach the target audience in a short time is an effective slogan or graphic. Photographs or illustrations with the largest scale possible should be used on the poster.